Personalised Beauty
Our community is ready for personalised beauty, they just want it to actually work. Inside: what they'd share, what they'd pay and the one thing holding back full trust in AI.
Personalised Beauty:
What Our Community Really Wants
Personalisation has moved from marketing buzzword to genuine expectation. This week's survey asked our community how they feel about tailored beauty recommendations, how much they trust AI to get it right and what they'd be willing to share in exchange for a routine built around them specifically.
The findings show a community that's already deeply engaged with the idea: the majority have tried some form of personalised recommendation, skin analysis is the single most sought-after service and trust in AI-driven advice is real, if still cautious. Accuracy, not privacy, is what gives this community pause.
For beauty brands and technology partners, this is a precise read on where personalisation earns trust, what data people will actually hand over and where the biggest opportunity gap sits between interest and confidence.
First Encounters
Personalised beauty is already familiar territory for most of this community, the majority have tried a recommendation or completed a skin quiz at least once, with a meaningful share returning to the experience again and again.
Have you ever used a personalised beauty recommendation?
Experience across the community
Have you ever completed a skin quiz?
A common entry point into personalised beauty
What Excites Them Most
Skin analysis leads by a wide margin as the personalised service people most want to try and when it comes to features they'd actually use day-to-day, shade finding tops the list, a strong signal for where to invest first.
Which personalised service interests you most?
Top service preference across the community
Which feature would you use most?
Day-to-day feature preference
"Skin analysis interests this community more than any other personalised service, nearly quadrupling interest in AI recommendations alone."
them most
quiz at least once
feature most
Trust: Human vs. Algorithm
Trust in AI-driven advice is real but qualified, most people trust it "somewhat," not completely. Compared to influencer advice, opinion is genuinely split, with a third still unsure which they'd rely on more.
Would you trust AI to recommend skincare?
Level of trust in AI-driven skincare advice
Would you trust a personalised routine more than influencer advice?
Personalised data vs. social proof
What They'd Share to Get It Right
When it comes to unlocking better recommendations, this community is remarkably forthcoming, skin concerns and skin type lead the way, well ahead of lifestyle or budget information.
Concerns & Challenges
Accuracy, not privacy, is what holds this community back from fully embracing AI-driven beauty. When asked about their biggest beauty challenge overall, ageing and shade-matching top the list.
What's your biggest beauty challenge?
Where a personalised approach could close the gap
"This community isn't holding back on data, they're holding back on confidence. Accuracy is the real barrier to adoption, far ahead of any privacy concern."
top AI worry
concern, by comparison
concerns to improve results
Value & Willingness to Pay
Perceived value runs high and a meaningful share are ready to back that belief with a premium, though a significant "maybe" segment shows price sensitivity is still very much in play.
How valuable are personalised product recommendations?
Perceived value across the community
Would you pay extra for personalised products?
Willingness to pay a premium
Accuracy Today, Interest Tomorrow
Most people already feel their current product choices are reasonably accurate and a majority believe personalisation would still cut down on wasted purchases, a strong signal of unmet demand rather than a solved problem.
How accurate are your current product choices?
Confidence without personalisation, today
Would personalised beauty reduce wasted purchases?
Perceived impact on future buying decisions
Overall, how interested are you in personalised beauty?
Community sentiment, looking ahead
Bring personalised beauty to your brand
Want the full data behind this report, or to talk through what it means for your product roadmap? Get in touch with the Kaidron team.